SODA MAKEUP Created By: Marta Veludo -

Marta Veludo is a Graphic Designer / Art Director. currently working in Amsterdam. Inspired by the pop-culture, folk art, pound shops and tumblr, fascinated by inventions, colour, movement and compositions. She designs & conceptualises for both cultural and commercial fields. Whether in the digital realm or on a three-dimensional scale, she combines different disciplines and mediums to build engaging experiences.

She works for for several brands on several area such as Art Direction, Graphic Design, Brand Communication, Visual Identity Systems, Set Design, Printed Materials and Illustration.

Marta’s list of clients include Adidas, Reebok, Lego, Rituals, VPRO, Vice, Restored, Current Obsession, Krizia Robustella, Fine Flavour Chocolate, ArtWalk Mexico, The Bookstore Foundation, Amsterdam Spanish Film Festival, Heineken, Remy Martin, Men At Work and TivoliVredenburg.

She also has the chance to work with No-Domain, Ana Mirats, Matte Amsterdam, Sue Doeksen and Ricardo Leite.

We are charmed by her collection and we’re impressed with her work. Marta has lots of amazing creations but we have decided to showcase her Soda Makeup illustrations.

L’Etoile, a Russian cosmetic retailer asked Marta to create a makeup brand for a specific target, the Generation Z. Together with Another Studio ( Brand Strategy & Social Media Strategy & Production Studio ), they worked on naming, brand strategy, copywriting, visual identity, packaging design, POS and finally social media strategy and content production. Soda is aimed to fill the imagination of generation Z, no gender attached and it’s all about creativity, self-expression and loving you for who you are, no strings attached.

Logo Design