Chris Labrooy is an artist and designer from Scotland. Labrooy grew up surrounded by cars — albeit toy and digital versions. From a young age, he was attracted to Scalextric racing sets, radio-controlled cars and video games such as Gran Turismo. After graduating from the Royal College of Art in London, Labrooy dabbled in furniture and product design, using 3D imaging to create products he couldn’t afford to buy. Over time, technological advancements gave him the tools to create concepts no one had seen before. Chris is interested in the intersection between typography, architecture, product design and visual art.
Chris LaBrooy has exhibited at the design museum in London and has been featured in many publications covering design, products, typography and illustration.
His list of clients include Apple, Citroen, Nike, AT&T, British Airways, Time Magazine, Mcdonalds, T-Mobile, Transport For London, Ted Baker, Target and Prudential, to name a few.
We are charmed by his collection and we’re impressed with his work. Chris has lots of amazing creations but we have decided to showcase his Jaguar E-PACE Transposition designs. Inspired by the car’s playful character, Chris puts the Jaguar E-PACE into a series of ‘warped reality’ pictures to celebrate its North American launch. ‘The Transposition series is about reordering the material culture that surrounds us in new and unexpected ways. The E-PACE is juxtaposed with different objects and transposed into unforeseen scenarios where they wouldn’t normally belong. Robots appear on sidewalks and cars dance with glitter balls in surreal situations that exhibit the playfulness of the new Jaguar E-PACE.’
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