The word “brand” is derived from a north germanic language word “brandr” meaning “to burn”. Even the basic meaning of the word it refers to the practice of producers burning their mark (or brand) onto their products, from the designer point of view, the “brand” should let a mark on the mind of the service […]
30 Logos with a strong character
The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences. The logo characters remain a over time a constant of the brands. Because logos are meant to represent […]